Solar Supply Chain: Why Distributors Are Gatekeepers

Understanding how wholesale distributors and manufacturer representatives control market access, inventory bottlenecks, and pricing power in the rapidly growing solar sector—and how to leverage this advantage for competitive success.  Solar distribution infrastructure: where manufacturing output meets market demand. Photo: Unsplash The Distributor’s Critical Role in Solar’s Growth The global solar photovoltaic (PV) industry added a record 510 GW of new capacity in 2025 alone, bringing cumulative global installed capacity to approximately 2,383 GW — a number that would have seemed fantastical even a decade ago. Behind every one of those gigawatts is a project: a commercial rooftop, a utility farm, a building facade. And behind every one of those projects is […]